Business Class to Miami (MIA), USA

Every summer the Mercedes-Benz Fashion Week launches the world's newest swimwear collections

Every year in the month of July, Miami is the chosen destination for the Mercedes-Benz Fashion Week. The sister fashion week to the New York Fashion Week, the Miami shows are unique because they focus on nothing but swimwear. Held at the Raleigh Hotel in South Beach, the show is the biggest and most important swimwear show in the US and possibly even globally, with many designers choosing to launch their brand new collections from this very location. The audience is largely made up of fashion business insiders, journalists and a good sprinkling of celebrity guests but there are a good number of members of the public who come along for the fun of it.

This is the premier show to launch swimwear, with some outrageous costumes and outlandish designs on show but as with any couture show, it is a valuable source of inspiration for the high street and mass market clothing producers. Miami Fashion Week is where you can see swimwear which was never designed to go anywhere near the water or find bikinis designed especially for the bride who is having an underwater wedding ceremony, apparently a growing trend. Although many of the swimsuits are not wearable or indeed affordable for many of us, it is a fun week where everyone seems to enjoy themselves. If your next wedding invitation features an underwater ceremony, this is the place to come for outfit inspiration!