Virgin Atlantic goes Fairtrade

Virgin Atlantic has announced that it is switching its inflight hot beverages to Fairtrade tea and coffee.

Drinks that are now served onboard the carrier's flights include organic green and white teas and fresh and instant coffees sourced from locations as diverse as Africa, Asia and Latin America.

The airline said that the new drinks form part of a drive towards becoming more ethical and operating with a view to increasing sustainability.

"We're proud to support Fairtrade, which guarantees farmers a fair price for their product, and are really pleased that our passengers will benefit from a comprehensive range of Fairtrade teas and coffees onboard our flights," commented Virgin Atlantic president Sir Richard Branson.

The carrier is set to roll out a number of other service improvements in the coming months, including the launch of new routes to Kingston and Mauritius in October and a revamped check-in service at Heathrow Airport Terminal 3.

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