A growing number of holidaymakers are choosing to head abroad on sporting breaks, according to one expert.

Derek Moore, chairman of the Association of Independent Tour Operators, said that such holidays are rising in popularity partly due to a growing public awareness of the need to stay fit and healthy.

He explained that sporting breaks can range from cycling in the Loire Valley in France to more adventurous options such as tackling Mount Kilimanjaro in Tanzania or even heading to the Everest base camp.

Other holidays can focus on specific sporting events and tournaments, such as canoeing breaks and football competitions, Mr Moore added.

"People are much more aware of health issues and the fact that our sedentary daily lives leave us open to potential heart attack and stroke problems in later life," he commented.

"We don't necessarily wish to sit on a beach sunning ourselves for 14 days in the 21st century."

According to the Office for National Statistics, an increasing number of Britons are becoming interested in active pursuits, with almost seven in ten adults participating in at least one sport last year.

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