Just the Flight: cheap flight reservations and airline tickets at bargain fares for scheduled and last minute charter flights from the UK and Europe

Etihad celebrates global aviation award

Etihad celebrates global aviation award
Etihad Airways, the national carrier of the United Arab Emirates, has received a major accolade at this year's Airline Business awards.

The airline was recognised for the strong brand that it has created in the marketplace and the innovative sponsorship programmes it has developed with sporting and cultural partners.

Judges at the awards, which were hosted by Airline Business magazine, said that Etihad customers "see the same brand at every touch-point", from the carrier's check-in desks and premium lounges to its inflight services.

Peter Baumgartner, the Abu Dhabi-based airline's vice-president of marketing, said: "Every company around the world knows how crucial it is to achieve the right marketing strategy and develop a strong brand, and that is even more significant in the highly competitive airline industry.

"Therefore to win this award, for an airline as young as Etihad Airways, is a tremendous honour for us."

Airline Business editor Mark Pilling said Etihad had created "a strong brand with a high quality service in an extremely short time period".

The flag-carrying airline recently placed one of the largest aircraft orders in commercial aviation history, which included firm orders for ten Airbus A380 planes.
Posted by Carrie at 15:41, 22 July 2008

More Airline News

Airline News
What is this?
Use the links above to share this article on the social bookmarking site of your choice.

Social bookmarking allows users to save and categorise a personal collection of bookmarks and share them with others. This is different to using your own browser bookmarks within your web browser and has the advantage of being accessible from any computer

Read more about social bookmarking on Wikipedia

News Categories

News Categories

Just the Flight Searches

Just the Flight Searches

News Archive

News Archive

Search our travel news archives

Travel Guides & Information

Holiday  Guides

Travel Features

Travel Features
In the city

In the city
The traditional idea of sun, sea and sand being all you need for the perfect holiday has been well and truly blown apart in recent times. Although many Brits still prefer to bake in the sun for two weeks a year, growing numbers of travellers are looking for a more cultural holiday experience by visiting some of the world's most interesting cities - and with flight choice expanding all the time, you can now easily get to almost any metropolis you wish to see.
Read More