Luxury Caribbean resort joins tourism group

The UK chapter of the Caribbean Tourism Organisation (CTO) has signed up the luxury destination of Biras Creek as its 105th member.

Located on Virgin Gorda, the third largest of the Virgin Islands, the resort comprises 31 suites spread out across 140 acres of land.

The UK chapter of the CTO now includes 33 hotel representation companies, ranging from large brands and luxury hotels to all-inclusive options for family holidays.

Julia Hendry, the CTO's director of marketing for the UK and Europe, said that members of the organisation benefit from the opportunity to pool their resources and launch joint marketing campaigns.

She added: "We have just launched a 'million homes' campaign with a full-colour 24-page Caribbean brochure, distributed in the national press. Projects such as this would be impossible for most of our destinations, but working together we can really raise the profile of the region.

"We are seeing more members participating in our calendar of events, whether it be networking, training and workshops or utilising our website for special offers."

As the official tourism agency for the Caribbean, the CTO provides information on destinations to visit, places to stay and things to do in destinations including the Bahamas, Barbados and Jamaica.

• Singapore attractions to take part in green initiative
• Flybe promotes flights to France
• Austrian Airlines targets 1m extra passengers this year
• British Airways staff offer to work during strike
• Paris festival to celebrate jazz
• BAA signs contract for construction of Heathrow Terminal 2
• Travellers promised value for money in Malaysia
• Bmi to launch London Heathrow to Berlin flights this month
• Whale sharks arrive in Western Australia
• Sonar festival to return to Barcelona