British skiers are searching for flights which will take them "off the beaten track" and ensure they find cheaper deals, a snow sports club has said.
According to the Ski Club of Great Britain, although tour operators have found the recession tough, people working in the industry are positive with many believing business will improve during the winter.
The price of many holidays for Brits has gone up due to fluctuations in the value of the pound against the euro, the organisation explained.
Vanessa Fisher, spokesperson for the Ski Club of Great Britain, said: "Resorts that are slightly off the beaten track are going to be popular as they are slightly cheaper.
"We're finding that resorts which are further down the valley like Sainte-Foy [in the French Alps] for example which is down the valley from Val d'Isere [are popular]."
She added that these locations are what many skiers looking for a cheaper deal are after.
Previous research from the club revealed that
France holds 43 per cent of the UK's snow sports market.
Posted by Clare at 17:16, 28 October 2009