Discovery Channel to Highlight Business Flights With Singapore Airlines

Singapore Airlines sign deal with Discovery Channel

It has been revealed by Singapore Airlines that they have signed a deal with Discovery Channel to highlight the fleet's luxurious business and first class air travel. The move is an important step by the airline as they strive to remain one of the most glamorous and respected carriers in the world.

Signing a 12 month contract with Discovery Channel, Singapore Airlines will benefit from being promoted around the world. With advertising and adverts across the broadcasters 13 channels the airlines' appeal will reach a wide audience. Meanwhile the 'Your Discovery' website will also host a dedicated microsite about Singapore Airlines, including information such as photo's, cuisine options, and Business Class comfort. With every quarter the channel are offering viewers the chance to win a luxury flight aboard the airlines A380 in addition to four nights stay at any global destination, a certain way to ensure that interest in the company is likely to be high.

Talking of the deal, the sales and marketing manager of Singapore Airlines UK and Irish base, Tony Lusk, said "We share some core values, including the importance of harnessing the latest technologies for the benefit of our customers."

The deal is not only an important step for the airline but will continue to affirm passengers respect for the company. Singapore Airlines continues to offer prestigious luxury in both their First Class and Business Class cabins, delivering some of the best travel in the world. With their latest deal, demand for high-end flights is set to increase around the world.

Posted by Cathy, 12 January 2011 10:12

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• Singapore Airlines