Finnair targets business travellers

Finnair has unveiled its growth strategy for the next ten years, revealing that it will focus on corporate customers travelling between Asia and Europe.

The company said that these passengers will be at the centre of its development over the coming decade, regardless of whether they opt for business class fares.

Frequent flyers will be provided with "reliable and easy-to-use services" that will make corporate travel "efficient and enjoyable", according to Finnair, while leisure customers have been promised a "price-competitive product".

Mika Vehvilainen, the airline's president and chief executive, said: "All customers are important to us. Our primary target group, however, is the business passenger travelling between Asia and Europe, irrespective of travel class."

The company also stated its intention to become the leading carrier serving Finland and other Nordic countries by 2020 and one of the top three providers of services between Asia and Europe.

"For us, number one in the Nordic countries means that we fly more and more profitably than others and we are the best in terms of quality," said Mr Vehvilainen.

Finnair's Asian network currently includes flights to Bangkok, Tokyo and Hong Kong.