Virgin Unveils New Look

Virgin Atlantic has revealed a new livery for its fleet. The company, currently one of the most high profile airlines in the world, said that the new look would be applied to all of its branding and signage, in addition to gracing all of its 38 planes.

Revealing the first "new aircraft livery and brand identity for the airline" since 2005, Virgin Atlantic said that technological advances in paint had allowed for a truly modern look to be created, with logos gaining a metallic colour and reflective depth. Although the painting may have taken more than 3,000 hours to complete, the paint is more durable than the standard kind, ensuring that Virgin's fleet look chic and cutting edge for years to come. Speaking in a press release about the changes, chief executive officer of Virgin Atlantic, Steve Ridgway, explained "Despite the most challenging economic conditions that we have encountered for some time, this is just one of many design projects that Virgin Atlantic has invested in."

The move comes ahead of Virgin's receipt of a fleet of A330's, expected to come into service next year. Such a change and update of the airline's branding, while not extensive, will almost certainly have implications in the public's perception of the airline. With the airline industry currently facing troubling times, any firm seen to be leading the way, exploring new technology, albeit paint, and updating its logo is likely to attract more customers. Offering extensive services around the world from a selection of British locations such as Gatwick, Manchester, and Glasgow, Virgin looks set to remain a popular carrier for many.