One in four 'would pay for ethical holidays'

A quarter of Britons would be "quite willing" to pay extra to go on an ethical holiday, according to a new survey.

Research from TNS Travel & Tourism reveals that 25 per cent of Britons would pay more for a holiday that took the environment and human rights into account, reports TravelMole.

A further three per cent said they would pay a premium to go on such a holiday.

Despite this, ethical reasons placed low on people's priority lists when it came to choosing a holiday in the first instance.

Security, cost and climate were seen as more important factors than ethics.

"It is interesting to see that more than a quarter of people are prepared to pay for an ethical holiday," said Tom Costley, head of TNS Travel & Tourism.

"It points to growing concerns about the environmental effects of mass air travel and the impact which tourism development can have on local communities, both from a physical and a social perspective."

Ethical tourism also takes political circumstances into consideration.

For example, it may be seen as ethical to stay away from a country that is under the rule of a dictator or someone that engages in apparently unlawful activity.

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