Mintel: Brits opting for healthy holidays

An increasing number of holidaymakers are choosing breaks that focus on health and wellbeing, according to new research.

The study by research firm Mintel reveals that Brits spent an estimated £135 million on healthy holidays involving spas, yoga, holistic healing and surgical recuperation last year, with 205,000 such breaks taken in total.

One-third of Britons have tried a holiday involving spas, saunas or jacuzzis, according to Mintel, with a quarter plumping for a relaxing massage while away from the daily grind of work.

In addition, medical tourism is also on the rise, with £25 million being spent on hospital treatment abroad.

"It seems many British tourists are developing a taste for a holiday with a difference," commented Mintel analyst Richard Cope.

"Tired of the fly and flop package deals, they are opting for spa holidays, holistic breaks or in some cases a medical break for a session of cosmetic surgery or dentistry."

Spas are increasingly offering a wider range of services, with some facilities providing weight management counselling, hairdressing services and meditation sessions.

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