Holidaymakers 'getting more adventurous'

Britons are becoming increasingly adventurous in their choice of holiday destination, according to one expert.

Holidaymakers are now looking for "experiences" that go beyond traditional getaways, Claire Lilley of Holiday Which? remarked.

She noted that more people are taking up to four holidays every year - and as a result they want to do more than get a tan.

"They're looking for things like bungee jumping and skydiving and canoeing and horse riding," Ms Lilley commented.

Despite this, she said that traditionally popular destinations such as France and Spain will continue to prove attractive to holidaymakers this year, as will up and coming regions such as Bulgaria and Turkey.

The comments follow a report from the Association of British Travel Agents suggesting that advance bookings for 2008 holidays in Portugal and Turkey have seen a significant increase, while locations such as China, Singapore and Australia will benefit from higher visitor numbers as a result of various sporting events to be held this year.

Posted by Clare, 21 January 2008 13:30

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