Silverjet looks to new markets

Silverjet may be set to expand into new destinations following the announcement of a cash injection by a Middle Eastern investor.

The business class airline said that it is to receive $25 million (£12.7 million) of investment from the unnamed investor, with about $75 million more to come to help the carrier move into new markets, including the Middle East, the Far East and Africa.

Currently, Silverjet operates a number of business class flights to New York and Dubai from Luton Airport.

"This investment places Silverjet in a strong position to further develop our brand and proposition," commented Lawrence Hunt, chief executive of Silverjet.

"It is particularly encouraging to have secured this agreement in a challenging environment for all airlines."

Silverjet's flights allow passengers to travel through a private terminal at Luton Airport, including 30-minute check-in, dedicated security and use of the Silver Lounge. In the air, the carrier provides a gourmet menu, flat beds and more.

Posted by Andrea, 30 April 2008 11:29

News tags

• New York
• Dubai