Brits 'turning into holiday snobs'

A new survey has identified a growing interest among British travellers in steering clear of destinations that are frequented by tourists from the UK.

Some 57 per cent of the people surveyed by private bank Cater Allen said that they are avoiding mainstream tourist spots and looking for holidays with a difference.

More than half (52 per cent) of the people who said they search for alternative holiday locations said that the behaviour of Brits was the motivation behind their decision.

British travellers appear to be just as discerning with their choice of accommodation as with their location. More than a third (36 per cent) said a villa on the beach would be their ideal place to stay, with 14 per cent saying a deluxe hotel complex would be their choice and 12 per cent opting for a luxury city hotel.

Sally Watts, director of marketing at Cater Allen, said: "Britons are becoming more discerning about where they holiday and are keen to avoid stereotypes of British unruliness abroad.

"Indeed, today's international Britons are far removed from this image, preferring luxury lodges and holidays that reflect their ambitions."

A third of the respondents to the survey said going on holiday is one of the three most important things to them and estimated that they spend ten per cent of their annual income on travelling.

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