American Airlines business class promoted

American Airlines has launched a new advertising campaign promoting its business class products.

The first in a series of television, outdoor and online commercials has been launched to complement the airline's 'we know why you fly' brand campaign.

Developed by TM Advertising, the new commercial follows a film producer who travels to international locations using American Airlines' business class flights.

The promotion was shot on location in Buenos Aires, Dallas and Shanghai.

Roger Frizzell, vice president of advertising and corporate communications for American Airlines, said: "As with all of our advertising, we wanted to develop the best story that relates to our customers.

"This new commercial, a strong addition to our broadcast and online rotation, exemplifies the commitment that American makes to its business customers, giving them the product that they value."

Business class flights are available to locations in the USA including Boston, Chicago and New York.

Posted by Mike, 03 October 2008 12:38

News tags

• New York
• Chicago
• Boston
• American Airlines