Mobile ticketing 'good for airlines and passengers'
A telecoms research firm has predicted that the use of mobile technology to distribute tickets for flights is set to grow over the coming years as it is beneficial for both airlines and passengers.
According to Juniper Research, mobile ticketing could prove particularly useful for business passengers owing to its speed and ease of use.
The technology will also be welcome for leisure travellers, the company claimed, as it offers an extra element of reliability.
Howard Wilcox, senior analyst at Juniper Research, said: "Mobile ticketing from a user perspective offers many benefits such as speed and convenience, for example for businesspeople constantly on the move.
"Not least of these is the reduced likelihood of losing tickets – after all, most people always take their phone with them."
For airlines, Mr Wilcox said that the mobile sector represented an "additional channel" for selling their flights alongside e-ticketing.
The capacity for travellers to book their flights online has been boosted recently by the launch of sites such as Just the Flight Mobile, which also provides travel news and features for handheld devices.
Posted by Andrea, 27 October 2008 10:02
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