Bmi secures 'prime position' at Heathrow Airport

Bmi has announced that it is now in "prime position" at Heathrow Airport after securing the advertising hoarding on the roundabout that leads to the hub's first, second and third terminals.

A 37-metre-long, 3.8-metre-high sign now installed in the space reads 'The home of bmi'.

The promotion is expected to be seen by more than 100 million travellers and airport visitors a year.

Peter Spencer, managing director of bmi, said that the new sign represents the airline's long-term presence and experience at Heathrow Airport, which has helped it achieve one of the best punctuality records in the industry.

"Our excellent on-time performance is a core part of our customer offering along with the ability to travel speedily through the airport," he added.

"Since the recent moves at Heathrow, Terminal 1 now handles 14 million passengers (compared to 23 million at its peak in 2007), which means our customers can get through Heathrow without any unnecessary delays."

From its base at Heathrow Airport, bmi offers flights to destinations including Amsterdam, Johannesburg, Riyadh and Toronto.

Posted by Merv, 30 January 2009 13:13

News tags

• Amsterdam
• Johannesburg
• London
• BMI