Skiing holidays in Canada promoted

The Canadian Tourism Commission (CTC) and the Canadian Destination Ski Consortia (CDSC) have teamed up to launch a new campaign promoting skiing holidays.

Carrying the slogan 'you haven't skied until you've skied Canada', the initiative will focus on online and print media.

Daily Mail readers will find a 2010 calendar in the newspaper's Ski and Board magazine, which will feature photography from some of the country's leading ski resorts and the chance to win a holiday, with flights provided by Air Canada.

Samantha Campbell, consumer promotions manager at CTC UK, said Canada will be "put under the spotlight as never before" in the run-up to the 2010 Vancouver Olympic and Paralympic Winter Games in February and March.

She added: "This campaign seeks to highlight that whilst everyone can enjoy the energy of the Winter Games at all of the resorts across Canada, there is still great value and availability to be had throughout the entire season offering the usual short lift lines, a great ski and board infrastructure, affordable accommodation and gold medal snow conditions."

Renata Cecconi of the CDSC pointed out that skiers can visit resorts in British Columbia, Alberta and Quebec, which can be reached by taking flights to Vancouver, Calgary and Montreal.

Posted by Paul, 12 October 2009 13:24

News tags

• Calgary
• Vancouver
• Air Canada