Abta: X-factor holidays to be big next year

Abta - The Travel Association has predicting that holidays with a unique appeal, which it describes as 'x-factor' breaks, will be big in 2010.

The group offers the example of a "once-in-a-lifetime" trip to South Africa when the country hosts Africa's first ever football World Cup.

Jamie Oliver's American Road Trip series could foster more interest in lesser-known US states, while Istanbul will have a special appeal next year when it becomes a European Capital of Culture.

Abta also identified a growing appetite for travel to destinations that are emerging from troubled periods, such as Sri Lanka.

Other long-haul hotspots expected to do well in 2010 include Mexico and Thailand.

Frances Tuke, a spokeswoman for the travel association, said: "This year has been remarkably resilient for the travel industry and prospects are looking good for 2010, with the trend to more adventurous destinations continuing.

"However, regardless of the destination, a holiday could be remembered for the wrong reasons if travellers fail to check Foreign Office advice before heading off on their adventures."

Posted by Andrea, 22 December 2009 14:33

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