Social media tool to promote Chicago

The Chicago Office of Tourism has announced a partnership with Foursquare, a new location-based, social networking application for mobile phones.

Users of the tool will be able to earn up to three Chicago-themed 'badges', each of which will relate to a local tradition.

Music fans will be able to visit clubs and historic sites to learn more about the city's association with blues.

Cinema lovers can re-enact memorable scenes from films such as The Blues Brothers, Ferris Bueller's Day Off and The Dark Knight, all of which were partly shot in Chicago.

The US destination's tourist board is the first to use Foursquare as a tool to promote restaurants, attractions and activities.

Dorothy Coyle, director of the Chicago Office of Tourism, said: "Foursquare provides a great incentive for people to explore the city's diverse neighbourhoods by playing a fun and interactive game.

"We're excited to be pioneering this innovative service."

Tristan Walker, head of business development at Foursquare, said the partnership will offer tourists "a new angle on discovering the city around them".

The application is free to download and can be used on smartphones and other internet-enabled devices.

Posted by Merv, 25 February 2010 16:36

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• Chicago