New Singapore brand to focus on personal experiences

The Singapore Tourism Board (STB) has launched a new brand that is designed to build on the "emotional connection" between the destination and its visitors.

One of the main aims of the YourSingapore campaign is to highlight the fact that a trip to the city-state can be easily personalised owing to its concentration of sights, attractions and cultural experiences.

At the heart of the initiative is an interactive website that allows visitors to learn more about the destination and plan their own itinerary.

The site provides information on Singapore's most popular attractions, future events, culinary offerings, family activities, shopping destinations and more.

STB spokesman Jason Ong said: "In an increasingly crowded market for destination marketing, YourSingapore allows the Singapore Tourism Board to build upon the emotional connection that travellers feel with Singapore and connect with them in the digital space."

The organisation is expecting annual visitor numbers to reach a record high of between 11.5 and 12.5 million this year.

Flights to Singapore are available with carriers including Singapore Airlines, Emirates and Qatar Airways.

Posted by Kate, 24 March 2010 13:17

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• Singapore
• Emirates
• Singapore Airlines
• Qatar Airways