BMI Baby Flights

The age old Grand Tour is now available to everyone, not just the rich.

The eighteenth century was the age when the concept of the ‘Grand Tour’ was flourishing for travellers of considerable means. Thanks to bmibaby, the concept has been somewhat revived for travellers of this generation but with a couple of important changes.

Between the mid-seventeenth and well into the nineteenth century the ultra-rich would embark upon what was known as the ‘Grand Tour’ as part of their coming of age. This pre-cursor to the gap year of the modern age allowed the young sons of the landed gentry to explore the cultural heritage of Europe as part of their education. France and Switzerland would be amongst the early destinations for travellers with the artistic culture of Paris an absolute must. As the expression goes ‘all roads lead to Rome’ and this was never truer than on the grand tour. The culture of Rome, Venice and Florence would be enjoyed alongside many of the exotic pleasures on offer in these new and exciting cities.

Now the ‘Grand Tour’ is back courtesy of bmibaby, however the concept has been well and truly updated for a twenty first century clientele. The ‘Grand Tour’ is no longer just for the ultra-well-heeled, it is now for anyone with a desire to get out and explore Europe. The concept has also well and truly embraced social networking in fact to get the most from this updated ‘Grand Tour’ you need to have a smartphone to help you on your way. This is because whenever travellers use bmibaby facilities in an airport on their tour they use their smartphone to click in at the check in desk and in turn have the opportunity to benefit from loyalty awards.