Tourism Campaigns - The High Flyers and Backfires

Travelling the world has never been easier, with flights available to almost every destination in every country on every continent in the world. But this increased freedom for the traveller poses a problem for some countries that want to capitalise on this tourism – how do they get more people to visit them over other destinations?

The solution to this seems to be to run advertisement campaigns - a perfect solution to convince and persuade the masses of the wonder and magnificence of a country, city or area! However, things are no always so straightforward in practice...

We have explored some of the most notable tourism campaigns ever released - the remarkably successfully and the comically bad. From countries using photographs of different places to advertise their own beauty, to the campaigns that sparked national outrage – would these campaigns convince you to visit?