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China's largest beer festival held in Dalian

DLC, Dalian

The annual Dalian International Beer Festival is all set to delight holidaymakers, yet again. This extremely popular seaside destination hosts one of China's largest and most entertaining beer festivals every year and this year is sure to do more than satisfy.

Dalian is one of China's main tourist destinations and it does a thoroughly impressive job of scheduling diverse cultural events and festivals throughout the year. The Dalian International Beer Festival is one of the biggest and, by far, best events of the year. It attracts more than one million people, brewers from more than 10 countries all over the globe, and more than 400 brands of Chinese beer.

The festival lasts a total of 12 days, from the end of July into early August. Programs are held throughout the fortnight, to mark the exciting festivities. The opening ceremony begins with a parade, featuring talented dancing groups and ornately decorated vehicles. It is a colourful and amusing display.

This festival is the destination, for beer companies looking to advertise their latest products. By sponsoring disco performances, beer related cultural exhibitions, beer drinking contests, photography contest and art displays, as well as various other events, establishments get their brand and their product advertised to the public in a unique and often spectacular way.

For beer lovers, beer producers, or holidaymakers looking for a world renowned spectacle in which to take part, one need look no further than the destination of Dalian, China during the summer festival.